How To Market Your Rental Properties On Internet for FREE And Find Tenants

September 26, 2015

Landlord Tenant Relations

How To Market Your Rental Properties – Once you have your rental property rehabbed and ready to go, how do you go about finding tenants for your rental property?

Personally, I mostly advertise on Craigslist, but I did  notice that lots of my incoming inquiries come from the sign on the property.    I try to saturate the internet with ads for my rental properties, and I continue getting ads even 9-12 mos after publishing them.  Most of these “lagging” calls come from, and HOW to find tenants and advertise or market your rental property by Angella RaisianI’m not even sure which of the websites listed below publishes my rental ads to HotPads.

There are several websites that allow you to create flyers for your property, and then disseminate the info to a bunch of other rental websites for free.  Most give you the HTML code for Craigslist without making you upgrade,and will publish your flyer to a number of major websites for free (Zillow, Trulia, Hotpads, etc).   If you know of any other similar free advertising websites for renatl properties, please comment about them below.  You can print PDF flyers from all of these websites, and either leave a bunch of them at the property (posted on the door or in a flyer box), or put them up at the local community bulletin boards (including the clubhouse!).

Regardless of which website you post on, be sure to include a lot of keywords at the end, even if they will look like gibberish.   My ads, for example, always have keywords that include city and amenities: Lancaster townhouse for rent, condo rent Palmdale, townhouse rent Palmdale, townhouse for rent with pool, townhouse for rent tennis, house for rent in west Lancaster, house for rent in Palmdale, house for rent with pool, house for lease in west Lancaster, house for lease in Palmdale, house for lease with pool, two story condo, two story townhouse, two bedroom condo for rent Lancaster, two bedroom townhouse for lease Palmdale

CRAIGSLIST.ORG – You need to renew your ads every few days, but a LOT of on-line traffic comes from this website.    I create several versions of the text ad, and publish them once every few hours on the weekend.  I also use HTML code from the websites below, because Craigslist seems them as totally different ads and does not flag them as duplicates.   I usually vary the rent amount by one dollar, so my ads don’t get flagged for being duplicates, and I vary the Title.    Most of the websites below give you free HTML code that you can post into text, and your Craigslist ad will be displayed as a flyer.

VFLYER.COM – Create a FREE flyer and it will automatically be published to about 15 major websites.  You will also be provided with HTML code for Craigslist.    Copy & paste that code onto a Word document, and republish it to Craigslist every 7 days.   The ads in are usually good for 60 days before they need to be renewed.

CLASSIFIEDFLYERADS.COM – They no longer provide you with a free HTML code, but you can put a link to your FREE flyer in the Craigslist ad, where they can get your contact info and see up to 20 photos.  When you login, be sure to select REAL ESTATE FOR SALE option, and a free trial flyer option.   If you select RENTAL option, they will reroute you to RentShout and charge you for access to the inquiry contact info.  In the MLS window, write FOR LEASE.

HOTPADS.COM – SFR and condo listings are free, and they also give you HTML code for Craigslist.    When ads are automatically uploaded through the other websites, they don’t seem to expire.  If you upload them through, you have to renew them every 30 days.  Upload as many photos as you want, which is cool.

SINGLEPROPERTYSITE.COM – I looooooove this website& use it for all my properties , but it charges $12/mo for you to have your own property website.  It’s strictly month-to-month, but you do have to buy your own domain name, which is usuallyHow to find rental property tenants and advertise rental property by Angella Raisian the address of the property, as in mine: www.BuckeyeHouse.INFO.      Dot info (.info) domain names can be purchased for $1.99 from here.    I upload the Rental Application to this website (click on the Documents tab), & tell the tenants the property is shown only AFTER they fill out the application and are pre-qualified.  There are enough photos on the website that the tenants are usually OK with doing that, and I do tell them we don’t want to get the carpets dirty by showing the unit 10x/weekend.   After tenants are prequalified, and I have all of their personal info, I give them the lock-box code to get into the property and preview it.  For step by step instructions of how to pre-qualify the tenants without showing them the property, click here.

MLS – Call your Realtor and ask them to list the property in your local Multiple Listing Services (MLS).   That will cost you on the average 6% of the annual rental income, to be paid up front.    But when another Realtor brings you a renter, usually these renters are already pre-qualified, so this is a way to expose your property to many more renters.

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2 Responses to “How To Market Your Rental Properties On Internet for FREE And Find Tenants”

  1. Amy & Dustin Roberts Says:

    Nice post Angella,

    Thanks for the tips. We’re real estate investors in East Tennessee that are always looking for ways to improve our business.

    Wishing you much success,
    Amy & Dustin (~6000 followers) (~200 connections)

  2. Solomon Bonita Says:

    Angella, Thanks for sharing excellent information. Your website is great. I’m impressed by the details that you provide on this web site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found simply the info I already searched all over the place and simply could not come across. What an ideal site.

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